our services
Seminars
crisis boot camp
How would you react if a crisis hit your company? What would you tell the media regarding the reasons behind the crisis and how you plan to resolve it? Is your team ready to face the music?
We help you answer these questions and more at Bluemarketing's Crisis Boot Camp.
Our team of trained journalists will dissect every answer, body language quirk, and response time as your team navigates a customized scenario with real reputational minefields your company might be facing.
Our Crisis Boot Camp stands out for its meticulous detail and the expertise of all involved. It raises awareness of the real issues your operation might be facing while providing your top executives with an unforgettable 1-day long crisis seminar that will prepare them for anything a crisis throws at them.
Services included:
CRISIS MANAGEMENT CONSULTING
Years of experience both in journalism and public relations have helped Bluemarketing become one of Latin America's leading crisis management consulting firm.
We have helped major international companies and family businesses successfully navigate through very complex situations, from pandemic strategies affecting whole industries to how to deal with cartel threats at your doorstep, providing expert guidance.
We excel in managing the intricacies of government policies and political attacks from the highest pulpits, while addressing cultural challenges unique to Mexico and the region, helping our clients take control of the narrative.
With national and international media reach, quick research and analytical skills, and creative responses to crises, we know how to position your messages to a wide audience of stakeholders and public opinion waiting for answers.
Bluemarketing'sdedication to our client's interests and their stakeholders' welfare has been recognized by industries and the media. Our uncompromising commitment to doing the right thing ensures successful damage control.
Media Training
focused Media training
When a crisis hits, having well-trained spokespeople is crucial. They need to face tough questioning while reassuring stakeholders that your company is doing everything possible to return to normal operations.
During intense pressure events, an even-handed, respectful, and calm approach is invaluable for regaining the trust of the media and public opinion.
Bluemarketinghas trained over 700 spokespeople from all kinds of industries, countries and walks of life, We equip them with strong messaging and situational awareness , helping them become renowned opinion leaders in their respective fields.
Services included:
CRISIS MANAGEMENT MANUALS
We at Bluemarketingstrongly believe that everybody should be ready for when a crisis hits. That is why we have specialized in preventing and preparing for a wide spectrum of crises that could damage whole industries if mishandled.
Our approach to being prepared to face a crisis is summed up in our Crisis Management Manuals, which we develop hand-in-hand with our clients by performing a deep dive into their operation and developing specific crisis scenarios that have affected other companies, industries and even themselves.
This document spells out what the responsibilities of each member of the Crisis Response Team entails, providing a roadmap to a solution when facing the media and public opinion and supplying our clients with the tools required to salvage their reputation.
Our Crisis Management Manuals also help discover different pain points across a company or industry, warning them of a potential incident before it even happens, while encouraging executives to train and take into account an adequate crisis response to any situation imaginable.
Social Media
Nowadays, Social Media is the go-to place during a crisis, whether to get the facts or to get a company's response to an event. These responses have to be quick and ready in a matter of minutes, not hours,
At Bluemarketingwe specialize in developing crisis messaging in advance by detecting and developing different event scenarios that might affect a company, and are always ready to help our clients craft a swift response when a crisis hits.
We also train our clients and their social media consultants on how to respond to a crisis, since they will have to handle media requests for information and, in some cases, assist customers affected by an event in real time.
It crucial to highlight the role social media plays during a crisis. An off-handed remark or failure to respond to a post of somebody pleading for help could have dire and long-lasting consequences.
REPUTATION MANAGEMENT
Bluemarketing is a leading reputation management agency that has helped numerous brands and companies achieve awareness and communicate effectively with their stakeholders in an increasingly saturated market with constant content creation and by providing relevant information.
We collaborate with our clients to develop clear, creative, and concise messaging that makes them stand out as interesting and attractive brands. At the same time, we carefully craft a reputation for reliability and trustworthiness, showing genuine care for their stakeholders.
Our media and public opinion outreach targets stakeholders across Mexico and Latin America, including Hispanic communities in the United States and Canada. We ensure they are informed about brand and client activities that might impact them.
We also engage with key stakeholders such as regulators, legislators, NGOs, authorities, and opinion leaders who may have divergent goals from our clients. We find ways to work together in mutually beneficial ways.
Risk Analysis
Risk analysis
Whenever an operation in Mexico or Latin America is under threat by a crisis or other factors that could affect its reputation, it is always a good idea to carry out a risk assessment to figure out how it could impact you or your clients.
At Bluemarketing,we bring into focus past incidents or brand missteps and map how they could play out during a crisis among key stakeholders such as investors, clients, suppliers, media and public opinion.
Our deepdives help our clients make decisions that help them overcome past troubles and upcoming attacks from competitors, regulators or political actors that could be stirring storms that might sweep your company or your clients off the ground.
And our projections go beyond mere figures, by predicting regulation, societal, cultural and political changes that could challenge your company's wellbeing and long-term growth.
So give us a call and let us help you maintain a good reputation in the communities and countries where you have an operation. We would love to have the chance to talk to you.
social media crisis response