a creative approach to
complex situations
Each crisis is unique. Some events may have been building up over time, while others occur unexpectedly.
Certain situations require a deeper understanding of their social, economic, and political implications, necessitating swift and appropriate action.
Bluemarketinghas been assisting major corporations and startups in detecting, training for, and containing crises before they happen. When crises do occur, we help manage crisis communications professionally and effectively, enabling our clients to maintain and enhance their reputations.
With an international media reach and a team of leading expert consultants across various specialties, including healthcare, energy, mining, consumer experience, and finance, Bluemarketingprovides solutions that no other agency can.
taking care of your reputation
It is often said that a reputation takes years to build, but just moments to destroy. At Bluemarketingwe take this saying at heart by focusing on four important tenets:
risk analysis
We take steps to reduce the severity or likelihood of a crisis. It includes identifying potential risks and implementing measures to prevent or lessen their impact.
preparedness
We focus on planning and preparing for potential crises. It includes developing crisis management plans, training staff and conducting drills to insure everyone knows their roles and responsibilities.
response
A well-trained Crisis Management team with clear, timely and accurate communication makes all the difference.
recovery
We help our clients restore normal operations and identify lessons learned once the crisis is over,
our services
We offer a wide array of crisis management services for the most unique requirements to achieve the best results possible.
About Us
Leveraging years of media experience and extensive journalism expertise, Bluemarketing was established in 2006 as a boutique PR agency with a strong focus on crisis management.
Leading the field of crisis management
Bluemarketinghas been a pioneer in crisis and reputation management in Mexico since its inception. The agency has established a strong reputation among top media outlets as a reliable and trustworthy source of information during crises, successfully managing the most complex events.
What sets Bluemarketingapart from other consultants is our commitment to helping clients identify potential crises, ranging from operational mishaps to political and organized crime attacks.
We understand the complexities and challenges of crisis management in Mexico, Latin America and Hispanic communities, with its diverse cultural, political, and social backgrounds.
Our approach is rooted in transparency and accessibility, working closely with clients to identify vulnerable stakeholders and develop the best possible response to any event. This proven strategy has helped our clients build a positive reputation.
20 years of Experience
Testimonials
Bluemarketinghas an impressive track record, and has been recognized by major domestic and international companies and media outlets as a top crisis management agency
"The Roxyice-cream parlor is a Mexican institution... It was the victim of an extortion attempt by La Familia Michoacana. In the case of the Roxy, it backfired: bravely, and unusually, the ice-cream parlor's owners took the story to the media and to the police, who for once managed to round up the alleged perpetrators."
"Bluemarketing'sexperience in crisis management has made the agency a strategic partner for Corporativo La Moderna, as their dedication goes beyond the requested services. They constantly demonstrate their professional ethics and support for our needs as one of the most important agro-industrial groups in the country."
"Bluemarketingsupported Veolia Mexico in the training process of its key executives and in the development of its crisis management manual, with a focus directed at the current needs of the environment in which our company operates."
Contact us
Please let us know if we can help. We would love to hear from you.